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Red carpets are magical places. They're a time honored Hollywood tradition where stars are adored by the press and fans alike. Journalists like myself quickly discover why the carpet is red. It's because things are pretty calm until the stars arrive and then journalists, photographers and the like, elbow each other like guys running down the streets of Pamplona all for that perfect shot. Last night, I attended a red carpet event for the film "Vigilante" starring Daniel Roebuck and learned how not to run a red carpet.
Since it's still baseball season, I'll use an analogy that pays tribute to America's pasttime (ok, maybe in our parent's day).
Strike 1: Bad tip sheets. Tip sheets tell the media who is arriving on the red carpet and sometimes the order. It's helpful because you often don't know who people are. Even celeb addicts in need of an Entertainment Tonight intervention won't know everyone, trust me. This tipsheet featured 14 names, of which at least 4 to 5 no-showed. No shows are not unusual, but the fact that about 40 people showed up on the red carpet and no one knew who they were wasn't just unusual, but unprofessional..
Strike 2: Cramped space. Red carpets are sort a of controlled frenzy. The chaos is managed with a coordination between publicists and journalists. Although often cramped, they're usually held outside giving photogs, cameramen and interviewers room to operate. This was held inside of a theater. A small theater. The media were packed so tight, I thought I'd have to ask one to sign a pre-nup.
Strike 3: Poor organization. There's a saying: Prior Proper Planning Prevents Potential Problems. Now, while this red carpet wasn't a total grease fire, at least one or two photogs got ticked off and left before the end. At best, it was difficult to get interviews. There wasn't the time or space to properly get to everyone. By the time the film's director (Douglas T. Green) had arrived, many of the press had left and he received none of the fanfare or recognition that he deserved. As a matter of fact, this nice man wasn't even properly introduced to the remaining press. Celebs were still arriving even when the film was starting. Starting things a half an hour earlier could've solved this easily.
Although well known publicist Charmaine Blake was a producer of "Vigilante", she failed to impress with this botched outing. If the red carpet looked half as good as she did in her dress, myself and others would've had a far better experience instead of wanting to become a vigilante ourselves.
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